Not your typical “health food store” yacon syrup- this syrup outweighs the others with smoothness and refined complexity of flavor alone. The approach to branding was to elevate this simple packing, to be sleek, warm and a little sexy. Targeting both older and new audiences to rethink this traditional, low-glycemic, prebiotic sweetener, as a healthy, chic, new sugar alternative.


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branding, identity & packaging / CPG