The Team Alessandra brand represents 7 year old Alessandra Tencza in her fight against Junvenile Arthritis, helping her team to raise money for a cure.
Services:Branding, Print Design, Illustration
The t-shirt, was designed to be worn by "Team" bicyclers during the California Coast ride, a 300 miles bike ride to raise money for Juvenile Arthritis and to promote awareness. Green represents the official color of juvenile arthritis and pink Alessandra's heart and determination. The Team Alessandra logo, playfully takes on a cartoonish, superhero like concept. The back design calls out information about the ride and sponsors, with a fun illustration of bike and California map.
Gifts, leather notebooks and stickers, were created to give to donors and to be sold on the official site, to help raise money throughout the year. The designs, continue the playful theme and help to call attention to the cause, "Kids Get Athritis Too".
Cards, designed to send to potential donors and to thank existing donors, incorporate the California bike ride illustration and flowers.