Los Angeles based, wild-crafted, aromatic-botanical fragrance line sold in , owned and created by Taylor EyeWalker, sold in boutiques around Southern California and online, through national retail chains, FreePeople.com.
Services:Branding, Identity Design, Package Design, Web Design
Dual logos and business card, for Taylor EyeWalker - yoga and wellness instructor, and her line of fragrances - EyeWalker Elements, were the first designs created for the brand. Taylor EyeWalker's identity - inspired by the ouroboros and infinity symbol, represents the ever changing cycles of nature and growth. EyeWalker Elements identity was inspired by the hamsa - depicting good luck. Both iconic symbols are tied to ancient Eastern and yogic tradition, and embody the wisdom she wishes to pass to her students and patrons.
Packaging for EyeWalker Element's handcrafted oils were envisioned as an apothecary line from an Art Deco period, with an ever-so-slight, modern twist. The design nods at the fine craftsmanship that went into each fragrance, while maintaining a high-end, sophisticated sensibility. Each of the 7 oils was designated a specific color, chosen to represent one of the 7 chakras in the body, that oil was created to support and excite. Black and metallic colors extend from existing branding, conveying mystery and refinement.
Event graphics: leave behind cards, signage for trade shows and pop-up shops, carry through existing branding elements and create an elegant background, for Taylor to showcase her products in different venues.
EyeWalker's websites act as home-base for their online presence, directing viewers to the shop as well as other social media outlets. The sites further catalyze the EyeWalker brand, while communicating Taylor's unique vision. The photography driven Eyewalker.com provides the user a more narrative look into Taylor EyeWalker's creative process. EyeWalker Elements shop utilizes the look and feel of the package design, to provide access to products, a list of services, and informs viewers of upcoming events and engagements hosted by Taylor.