Jason Wrobel, celebrity vegan chef and host of The Cooking Channel’s, “How to Live to 100”
Branding, Package Design, Print Design, Web Design
Fresh, clean, modern, happy and fun were words which guided many of the decisions, which defined Jason’s brand. His DVD and event flyers were the jumping-off pieces, which propelled his new direction.
Type with a handwritten feel in core colors - orange and teal - are used playfully to form supportive design elements. Happy, bright photos, coupled with rich earth tones and vivid orange, entice viewers to join Jason in a healthy, fun adventure.
Jason needed a new website, for his growing audience - largely built of individuals interested in forward-thinking, health perspectives. The site hosts recipes, videos, and communicates Jason’s insights on eating and enjoying healthy living. Simple, fun design elements, lead viewers through the experience, breaking-up information into easy, digestible bites.
A landing page designed to support Jason's book, "Eaternity", promoted book sales, and gave a preview of the soon to be released book. Graphics were designed to announce the books release through social media and pool more viewers into the site. Leave behind cards were created to be left in book stores and at events, promoting an online giveaway, tied in with an email signup. The cards included a recipe from the book, to wet viewers appetites. A promotional bag, was created to further promote the book at events and the book's official launch party.